Tuesday, January 23, 2007

Viva Orville Redenbacher?

Ok, so I was SO weirded out by this commercial that I found the Orville Redenbacher website and wrote to them telling it was C.R.E.E.P.Y!! This was their response.


January 23, 2007

Dear L Jordan,

Your communication concerning the new Orville Redenbacher TV ads was most welcome, and we appreciate your taking the time to contact us.

We understand that using breakthrough technology in this way can raise some eyebrows. However, we have taken the utmost care to replicate Orville's endearing personality and likeness. Our most important goal is to respect and advance the legacy of the brand's founder. The Retro ads which have recently aired received an extremely positive reception from consumers, and with the breakthroughs in technology, we are now able to introduce Orville to a whole new generation!

The Redenbacher family is excited for Orville's return to our advertising and marketing initiatives. Gary Redenbacher, who represents the Redenbacher family, has fully endorsed our direction and he is excited about ConAgra's efforts to advance his grandfather's legacy.

As we design future initiatives, your comments will be carefully considered. We appreciate the time you have taken to contact us and your interest in our products.

Sincerely,

ConAgra Foods Consumer Affairs



Comments? (by the way, I found many clips of the video on YouTube mostly labeled "weird" and "creepy")

2 comments:

diana said...

Matthew and I saw that commercial during the football game the other day and were extremely weirded-out. Not my cup of tea, but they got a reaction, so for them I guess that's a positive thing.

Liberty Fan said...

I saw it during the game too, and I thought they had just resorted to showing old commercials!!! Remember when Nat King Cole and Natalie Cole sang together in a video? Same sort of "eeeesh" factor to me!